The media and entertainment industry is constantly changing and facing digitally empowered consumers. New devices and technologies continue to change the way we all consume media, demanding quality wherever we are. The industry must integrate these new platforms with traditional media where necessary, in order to create dynamic business models.
In recent years the technology industry has been through major changes due to a series of consolidations and high demands for rapid technological development to meet market expectations. Technology is one of the key investment areas for communications companies. It is apparent that there are significant challenges in converting these investments into business benefits.
Telecommunications is one of the foundations of our information society, which results in a high demand for operational security and content. In recent years the industry has been through major changes - due to consolidation in the market, regulatory changes and as a result of continuous technological advances. Increased digitalisation and consumer expectations about accessibility place great demands on participants in the industry to deliver quality products. Companies in the industry must have a comprehensive strategic plan for the development of their business. Innovation is furthermore essential to meet market expectations.